Privacy Policy

We describe to you below the personal data that is collected or generated (processed) when you use our website. This privacy policy also tells you how data is used, shared and protected, the choices and rights you have and how to contact us.


LAURENCE BRAS is responsible for your personal data and will be referred to as "we", "us" or "our" in the rest of this privacy policy. Our company is registered with the RCS of Paris under the number n° 812 490 621.

Our head office is located at 10 Rue Saint Florentin – 75001 Paris, France. If you have a question about our privacy policy, the use of your personal information on our website, please contact us by email at the following address eshop at laurencebras dot com.


a) Information you submit to us

In order to place an order on our website, to create a customer account, to contact us or to subscribe to our newsletter and other marketing activities, you generally provide us with the data:

- Your identification data and contact details:
Your first name, last name, language and country from which you interact with us, as well as your contact data such as your e-mail address, postal address, delivery address and telephone number.

- Economic and payment information:
Your bank details (please note that all payment transactions are encrypted by the receiving bank, we do not store any card numbers), information on your purchases, orders, returns, etc.

- Connection, geolocation and navigation data.

- Your profile :
If you open a customer account, you create a profile and you identify yourself during your visits to our website, data will therefore be saved such as your customer ID and password, your recent purchases or your preferences.

- Your personal preferences:
This includes your wishlist, marketing and cookie preferences.

- Additional personal information:
You can also provide us with other personal information such as your date of birth, gender, etc.

We are the only ones to collect and keep this additional information, we use it in our analyzes in order to improve our services. When we ask you to enter your personal data to access a feature, some data is required fields since it is data that we need to allow you to access this feature (for example to deliver a parcel to you we need your mailing address).

It is important that the personal information shared about you is correct and up to date. Please notify us of any information changes.

We do not store sensitive personal information of any kind, so our website is not intended for children, so we do not store any data relating to children.

b) Data obtained through cookies

Subject to your consent, we use cookies and other similar technologies to facilitate your navigation on our site by adapting it to your equipment or search engine and to offer you products that correspond to your purchasing habits.

- Usage data:
The information includes the products and services you have purchased from us and how you use our website and apps.

- Technical data :
Your IP address, search engine and version, location and time zone, browser extension, operating system and platform, as well as other technical data about the device you use to browse our site.

- Information about your visit:
Including URLs and your click path, from and on our website (including date and time); the products you viewed or searched for; page response time, download errors, time spent on pages, page interaction (such as clicks and cursor movements), how you navigate away from pages.


Depending on the type of data we have about you, we may process it for the following purposes:

- To manage your registration as a user of our site:
If you wish to use our services, we need to process your data to identify you as a user of the site and allow you to access the various functionalities as well as personalized services. You can delete your account at any time by contacting us. This purpose has as legal basis the execution of pre-contractual measures or the fulfillment of contractual obligations.

- To execute a purchase contract with you:
Your data is then used to keep you informed of the status of your order, to prepare your order, to accept your payment, to give you access to after-sales service, to have your order reimbursed. They also allow us to prevent possible fraud against you and against us during the purchase. If we consider the action to be fraudulent, this processing may allow us to block the transaction. This purpose has as a legal basis the performance of contractual obligations.

- To respond to requests addressed to customer service:
This purpose has as a legal basis the execution of a contractual obligation, a pre-contractual measure or even the legitimate interest of LAURENCE BRAS depending on the specific request.

- For the improvement of our services:
By using our site, you are informed that we process your browsing and purchase data for analysis and statistical purposes. They allow us to better understand the way you use our site in order to improve its ergonomics and the quality of services. This purpose has as a legal basis your consent that you have informed beforehand.

- For marketing purposes:
If you have subscribed to our Newsletter, we process your data to manage your subscription and send you targeted information via email or SMS according to the preferences you have indicated to us. We may also contact you via push notifications if you have subscribed to this service. We need your consent for any direct marketing. You can also unsubscribe from our communications at any time (for example, to unsubscribe from the newsletter, simply click on the "Click here to unsubscribe" button at the bottom of all our newsletters and validate your unsubscribe). This purpose has as a legal basis your consent that you have informed beforehand.

In the event that you have given us your consent to receive direct marketing content, whether via our newsletter or via push notification, we may use the information you have provided to us for the following purposes:

- Sharing information about our events, products, services, current offers
- Recommendations on certain products or services that may interest you
- Customer study to better understand your expectations regarding our products and services offered by our site.

These purposes have as a legal basis your consent that you have informed beforehand.


As part of your use of our site, you may receive information from third parties with whom we work to provide you with certain services. It can be:

- Financial institutions
- Fraud detection and prevention entities
- Logistics, transport and delivery services
- Service providers related to marketing and advertising

We may share your information with our third parties for the following reasons, for example:

- Payment services in order to proceed with payment;
- Delivery companies to deliver your order;
- Credit and fraud prevention agencies to verify your credit and identity;
- Analysis software that allows us to process your information in order to optimize your shopping experience on our site.

We require third parties to undertake to respect the security of your personal information in accordance with the law. Third parties may only use your personal information on our instructions and not for their own use.


a) Consent

Your consent must be given clearly and unequivocally. This is why, when you agree to receive our communications (via newsletters in particular):

- We explain to you the use we will make of your data and the type of communication you will receive;
- You must tick a box validating your consent to be a subscriber;
- You can withdraw your consent at any time.

If you wish to unsubscribe from our direct marketing via newsletter, you can unsubscribe at any time by clicking on the link at the bottom of each email “To unsubscribe, go to this page. A page then opens and all you have to do is click on the button “validate your unsubscription”. If you have a customer account on our website, you can also unsubscribe or change your preferences by logging into your profile.

Cookies (including those in banner ads) require specific opt-out.

b) Other rights

In accordance with the law "Informatique et Liberté" of January 6, 1978, as amended by the law of August 6, 2004, the Customer has the right to access, rectify, modify and delete data concerning him.

- Right of access to data: offer you the possibility of receiving a copy of the personal information that we have about you.

- Right to rectification: give you the possibility of requesting the correction of inaccurate information concerning you.

- Right to delete your personal data: give you the means to ask us to delete your data.

- Right to limit your data: offers you the possibility of limiting the processing of LAURENCE BRAS on your data.

- Right to portability: allows you to receive your personal data in a commonly used and machine-readable structured format and request the transmission of this data to another data controller.

Regardless of the purpose or legal basis under which we process your data, you can therefore send us an email at any time and at no cost to benefit from your rights. Email address: eshop at laurencebras dot com.

Or send us a letter to the following address:
LB Fashion
10, rue Saint-Florentin
75001 Paris France

Please note, however, that we are not always able to comply with this request for legal reasons which we will explain to you, if necessary, after having received your request. If you have a customer account, you can also modify your personal details from your customer area by identifying yourself using your email address and your password.


In the case of an account creation, you have chosen a password. You are responsible for keeping this password confidential. This is why we recommend that you choose an effective password and not share it. We recommend that you only connect to secure networks, preferably private networks. Be aware of the risks involved on public wifi networks.

If you receive an email claiming to be the brand we work for and asking you to provide personal information, please do not respond and forward that email to us so that we can take the necessary action.


Your data is kept until the fulfillment of the purpose for which it was collected.

However and more specifically:
As part of a subscription to our newsletter, we will not contact you again if you have not opened our newsletters for more than three years.
Any changes to this policy will be updated on this page, if appropriate, notified to you by email.


A cookie is a text file that may be saved in a terminal when consulting a Service with browser software. A Cookie allows its issuer, during its period of validity, to recognize the terminal concerned each time this terminal accesses digital content containing Cookies from the same issuer. The user is informed that, when connecting to the site or applications and when using the services, cookies are installed on their receiving terminal (computer, tablet, smartphone, etc.) for the proper functioning of the services, or on its browser subject to the choice expressed by the user regarding cookies, this choice may be modified at any time.

a) Refusal of cookies

If the User refuses the registration of Cookies in his terminal or his browser, or if he deletes those which are registered there, the User is informed that his navigation and his experience on the Site or the Application may be limited. This could also be the case when the Publisher or one of its service providers could not recognize, for technical compatibility purposes, the type of browser used by the terminal, the language and display settings or the country from which the terminal appears to be connected to the Internet. If applicable, the Publisher declines all responsibility for the consequences related to the degraded functioning of the Services resulting from (i) the refusal of Cookies by the User (ii) the impossibility for the Publisher to save or consult the Cookies necessary for their operation due to the choice of the User.

b) Configure your browser

The User can configure his navigation software in such a way that Cookies are saved in the terminal or, on the contrary, that they are rejected, either systematically or according to their issuer. The User can also configure his browser software so that the acceptance or refusal of Cookies is offered to him from time to time, before a Cookie is likely to be saved in his terminal. For the management of Cookies and User choices, the configuration of each browser is different. It is described in the help menu of the browser, which will allow you to know how to modify your wishes in terms of Cookies:

- Internet Explorer™
- Chromium™
- Firefox™
- Opera™

At any time, the User can choose to express and modify his wishes in terms of Cookies.